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Sunday, September 13, 2009

Your Listing Has Expired, Now What? -- 3 Reasons Why Homes Don't Sell

I hear it all the time. "My home was listed for a long time with a top agent and it still has not sold. What did we do wrong? Mark, can you help me?"

Yes, I can.

There are only 3 reasons why homes don't sell:

1. Price (needs to be reduced) In my opinion, over seventy percent of the listing inventory in the Triangle, NC MLS is overpriced! Overpriced listings just don't sell- especially in market conditions like we have today.

2. Condition (needs improvement) Successful sellers today understand that they must get their home ready to sell. Gone are the days of providing 'allowances' for poor paint and worn carpet. For the most part, today's homebuyers simply don't want to buy your 'project' - they'll just go down the street and buy a home that is 'move-in ready'

3. Marketing (or lack of it) Today's real estate market requires comprehensive, aggressive, and cost effective marketing in order to find the buyer who will buy your home. Simply putting your home in the MLS and hoping for a sale just doesn't work anymore. (I'll even put your home in the MLS for free, just to prove my point!) It takes a lot of work to sell homes today!

If you've tried to sell your home and have been unsuccessful so far, please call me for a 'no obligation' analysis of your situation. I'm happy to tell you why your home has not sold AND I can provide you with a detailed marketing plan to get the job done. I have over twenty years of sales and marketing experience and I can help you. Please call me at 919-730-7067.